Blog Giveaway is a kind of promotional activity that aims to boost marketing plan of any blog through internet. The aim of this strategy is to attract more attention and new visitors to our blogs or websites by giving away free gifts. Most Bloggers these days using different giveaway strategy to attract more subscribers and daily readers for their blog. If you are a blogger and planning for giveaway then you are in right place to understand how to make your blog giveaway plan successful. Here are some of the best blog giveaway tips that will help any experienced or newbie bloggers to promote blog on internet.
Blog Giveaway Planning and Execution Steps
Giveaway strategy can be used for both new blogs and established blogs. But both of these blogs may have different objectives. A new blog may need to increase its exposure through giveaways, where as a established blog may use it for building their brand. Anyway before execution of any giveaway plan you may need these following essential steps.
Know Your Goals
Every plan has different goal. Make your goal clear by knowing what you want to achieve at the end of this giveaway. Before going for any giveaways your blog should be qualified for it. What I mean is that before giving away anything make sure your blog has enough quality articles to show your new visitors. So that you will have quality and more returning visitors even after giveaways. However an established or famous blog may have different goals, as they already have many subscriber and visitors. So their objectives and strategy may differ from a new blog.
Choose a Community-Focused Giveaway
Pick the item which is related to your niche as well as helpful for your audience. For an example if you have a educational blog, you may offer free e-book for your fellow readers related to your subject. So that you will find well targeted visitors flowing to your blog. Do offer whatever your budget permits. An established blog may offer much expensive giveaways. Do not compare with others as your blog may not have that much of visitors.
Fix Perfect Start and End Date With Rules
Your blog giveaways should have a perfect starting date and deadline too. Do not choose any weekend to start or finish your giveaway. Your deadline should not be too long or too short. A perfect duration of a giveaway are 10 to 12 days maximum.
Yes, you should also state if you have any rules or regulations for the visitors to participate in the contest. State whether international visitors can participate or not, these all depends on your budget. So make a decision before executing any giveaways.
Do Some Pre-Giveaway Activities
You are going to start your first giveaway. It should be a surprise to your daily readers or visitors. So to make it interesting you may do some activities prior to its execution. This pre-promotion should be only in your blog in the way that will create suspense on their mind. So that they will keep visiting your blog until you reveal.
Another important thing that you should perform before execution. That is you need to expand your social media networking and other personal networks that you have. So that while promoting you will have maximum subscribers.
Promote Daily in Social Media
You have done every pre-requisite activities before executing your giveaway plan. Now the date has already come to execute it. Immediately After starting your campaign you should start promoting your free giveaway in various social medias. Social Media is the best way to attract more unique visitors. Ask your friends and followers to promote your giveaway in their profile as well. It will help to reach maximum audience. Note that you should keep promoting your giveaway campaign each and every day until end.
Plan Visitors Involvement
Many Visitors will come and subscribe to your blog, but few of them may not be satisfied with it. As they may not trust you. So you need to increase visitors involvement in order to motivate your each of visitors subscribe in the competition. For that You may ask everyone to comment, submit a photo or a testimonial related to the niche before they enter to the competition. This will show perfect involvement in your blog and gives enough reason for a visitor to enter to the giveaway competition.
Be Honest and Surprise the Winner
Your Blog giveaway time is up, Now as a blog owner your turn is to announce the lucky winner. Each of your subscriber and participator would be waiting for the deadline. Try to be honest and punctual. Do not extend or change your giveaway deadline ever. Doing so may discourage readers and they may not enter to the next giveaway competition. Announce the lucky winner in every where you have promoted including social media. Email the lucky winner to come and comment on your giveaway.
Be thankful to all of your readers and commentators who have participated on the contest. They might be disappointed as they could not win it. Make a proper note and publish it under the giveaway section. So that your visitors won’t leave their hope and trust whenever you conduct any completion in future.